In 1999 all these four, three of whom had long experience in marketing of Agri Inputs, sat together and discussed the possibility of emerging as a manufacturer of Agri Input. Fertilizer being high investment sector was kept aside. Pesticides as a formulator have innumerous competitions and having National & Multinational competitors was not a safe area to venture. In seed manufacturing most manufacturers produced their seeds outside West Bengal having high transportation cost. So seed was earmarked the sector to enter.