Mali Seeds
Directors Profile
Mr. G.S.Kundu was engaged in Agri Input Business since 1972. Her wife Mrs. Namita Kundu entered in Pesticides & Seed Business in 1986 with her past business experience as a manufacturer of Coke Briquette since 1975. Mr. G.S.Kundu’s eldest son Mr. Rajarshi Kundu after graduation with Botany as honours subject preferred to enter in Agri Business and succeded in pesticides and seed distribution business in his proprietorship establishment “MALI” at Bowbazar, Krishnanagar, the so called heart of Agri Business in Nadia. Similarly Ratnarshi Kundu the 2nd son of Mr. G.S.Kundu, a commerce graduate tried his luck in the venture of Festival Management and established his farm “MAYURI” a proprietorship business.
Capital Generation and Growth
These four persons formed a company which was enrolled as MALI AGRI TECH PVT. LTD. on 3.4.2000. The authorized capital was 25 lacs of which initial capital was generated by distributing 100 shares of Rs. 100 by each of the four and they all became the directors of the company. Rajarshi Kundu became the Managing Director. Immediately after formation of the company all the four directors purchased 2000 shares of Rs. 100/- to create the initial capital of the company.
Now the company started working it purchased a land of area 1.98 acre and a 5600 Sq. ft. processing plant shed was partly constructed in 2000.
Financial Assistance & Product
At this stage company sought financial help from B.O.B. Krishnanagar. They sanctioned 10 lacs towards Term Loan & 10 lacs as C.C. Of this sanction Company took 7.5 lacs as Term Loan and 10 Lacs as C.C. with which they started functioning with production of high yielding Paddy & Jute Seed. Subsequently the company also engaged in production of Mustard Seed, High Breed Fodder, High Breed Sunflower & High Breed Maize.
Growth Curve in Sales
Company has maintaining a growth curve progressively but in 2006-2007 sales growth already a few decreasing due to below Jute Seed Price from last year.
Company has maintaining a profit curve progressively.
Strength of the Company
Mali Seeds
The back ground of this growth is that the company could establish its brand image by producing quality seed through its own know how and motivated own staffs working in the seed growing areas in the Districts of Bankura, South 24 Pgs, Birbhum and some areas of Andhra Pradesh.
Also M.D.’s own experience in marketing helped the company to find a strong sales Network in all the Districts of W.B., Bihar & Jharkhand, where the company’s produce have a strong pull.
Technical Support & Quality Parameteres
Mali Seeds
The technical support for producing quality seed was provided by eminent scientists of Bidhan Chandra Krishi Bidyalaya and I.C.A.R. Also company engaged few Agricultural Graduates to look after the technical sides of seed production. The company has established a small lab to check the quality parameters of the produced seed. The company also takes official help of the Govt. lab to qualify its seed to confirm the specification of Seed Act’ 1968.
The company is keeping in constant touch with the Govt. bodies to produce “Certified” seed through Seed Certification Programme.
Now the company is a member of the National Seed Association – “SEED ASSOCIATION OF INDIA”. Hence they get the allotment of basic seeds from the I.C.A.R. Institutes and National Universities through Govt. of India, Dept. of Agriculture and Co-operation.
Strategy for 2007-08
Mali Seeds
- Set up a modernized Seed Testing Lab
- Purchased of modern seed processing machineries
The company has so many competitors in seed production business. The national level companies get their seed produced either in U.P. of in A.P. and have a high transportation cost. This gives our company a milage than the big competitors. We are trying to grow faster to leave our small competitors lagging behind. At this stage quality has taken a most important role in the market. So It is not possible to maintain the quality parameters without establish and modernization Seed Testing Laboratory. So it is the right time to establish a Seed Testing Laboratory under the Assistance of “Central Sector Scheme on Assistance for Boosting Seed Production in Private Sector”. Now a days right time availability of seeds in the door step of rural market is a bigger challenge for the Sales. It cannot possible if company is not improving per ton production capacity in hour. So, modern seed processing machineries purchase is only the solution. - Conditioning Storage Godown Construction
In West Bengal due to higher relative humidity the seed storing is not possible for above six months. So boost up sales in Boro Season is impossible without a Air Condition Storage. In Boro season company has a strong brand pull in the North Bengal market to meet up the sales demand in the North Bengal market it is necessary to set up one Air Conditioning Seed Store for storing a 400 M.T. Paddy seeds.
Vision of the Company
Mali Seeds
Now the Company was engage in O.P & Hybrid Seed Production and company will be target to converted his all O.P. Seed product in to Hybrid Seeds. Within 3 years for this purpose company have already started negotiation with the scientists in National Level to make a M.O.U for Technology Transfer. Company will make a plan to Export Jute Seed, Hybrid Maize & Sunflower in Bangladesh & Hybrid vegetables seeds in middle east in European Country & imported Hybrid Rice Seed from China.